Thanks for the tips, Annie!
Specific q about the sales funnel: For ‘ask why they didn’t buy’ — could you use Coach’s drip feature to not send that email if the person already purchased at an earlier email in the drip? (I guess one can word the email to say if you already bought, then ignore this message, but I’d rather not send an email that is not relevant to the customer)
My tip for selling digital products is to spend time making a great landing page. (goodui.org has some good ideas) — the more helpful images and videos, the better.