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YouTube has become more popular than TV in some countries and keeps getting more and more popular. Bloggers have become a new generation of celebrities hence both big famous brands and small unknown firms want to sign advertising contracts with them. However, only a few advertising agencies work with bloggers right now. We know that out of about a thousand agencies in Moscow only 15 do so. But if bloggers are so attractive to advertisers why aren’t agencies so willing to deal with them? Let’s break it down.

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The main reason why agencies are not excited to work with bloggers is because it’s a lot of manual labour. First thing that agency needs to do is to select bloggers suitable for a particular client. Of course, these are not random bloggers but those ones who are talking about the client’s product or something similar in their videos. But how to find them? YouTube doesn’t provide functionality for that and there seems to be no other service on the market. Therefore, agency must search for bloggers manually. Can you imagine how much time it normally takes? …


Decentralized Production is a subproject by Efir.io that helps to turn small YouTubers into stars.

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DP connects bloggers with media specialists (directors, cameramen, editors, etc) and producers in order to increase the content quality and hence grow bloggers channels which will make them more attractive to advertisers.

This is how Decentralized Production works: bloggers create profiles and upload 3 videos that they consider their best work. …


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What is the real reason for Google to purchase Famebit? Is it actually beneficial for the platform?

From the very moment of its appearance in 2005 YouTube became an absolute leader among video-hosting platforms. Advertising is a traditional source of YouTube income. If the advertiser needs PR for its product he comes to YouTube that automatically installs advertising into bloggers’ videos. Customer gets advertisement, blogger gets 55% of advertisment income from Google.

Together with development of YouTube multiple start-ups that consolidate bloggers and advertisers (such as TapFusion and NeoReach) have entered the market. Such services have mushroomed everywhere which is an alarming sign for YouTube. …

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pro_efir

Connecting players of bloggers native advertising market

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