Etienne Garbugli – Medium

Etienne Garbugli

How to Find an Internal Change Agent to Make a Sale in B2B

To be able to get a sale through, you need to start by finding the person with the motivation to get the solution purchased. That person is…

May 19, 2022

How to Find an Internal Change Agent to Make a Sale in B2B

May 19, 2022

How to Find and Flag Your Team’s Product and Business Assumptions

“A lot of organizations prefer to talk about testing rather than research because it sounds definitive and finite. (We passed the test…

Aug 25, 2020

How to Find and Flag Your Team’s Product and Business Assumptions

Aug 25, 2020

Published in
B2B SaaS

Early Adopters: Who They Are, And Why They Matter for Your Startup

So, who should you contact for customer discovery interviews?

Sep 8, 2019

Early Adopters: Who They Are, And Why They Matter for Your Startup

Sep 8, 2019

Introducing The SaaS Email Marketing Masterclass ✉️

Last summer, we started publishing email marketing teardowns as a way to drive traffic to our product (Highlights). We did teardowns for…

Jun 27, 2019

Introducing The SaaS Email Marketing Masterclass ✉️

Jun 27, 2019

Published in
B2B SaaS

How to Raise a Seed Round in B2B in 2019 — The Complete Guide

Tim is CEO at ZipBooks, online accounting software for small businesses. Tim previously founded and sold two small businesses, and holds…

May 9, 2019

How to Raise a Seed Round in B2B in 2019 — The Complete Guide

May 9, 2019

Should You Resend Emails to Subscribers When They Don’t Open?

Email marketing is relational.

Mar 21, 2019

Should You Resend Emails to Subscribers When They Don’t Open?

Mar 21, 2019

Does Your Site Attract The Right People? Here’s How to Find Out Fast

You did your research, built a site, and did the hard work of driving traffic to it.

Jan 18, 2019

Does Your Site Attract The Right People? Here’s How to Find Out Fast

Jan 18, 2019

What Can B2B Entrepreneurs Learn From Solopreneurs in 2019?

For the longest time, there were only two major paths for tech entrepreneurs:

Dec 22, 2018

What Can B2B Entrepreneurs Learn From Solopreneurs in 2019?

Dec 22, 2018

How to Increase Conversions With Targeted Email Marketing Campaigns

I’ve been dabbling in email marketing since 2005.

Dec 13, 2018

How to Increase Conversions With Targeted Email Marketing Campaigns

Dec 13, 2018

How Much Risk Are You Really Taking on With Your Startup?

“Startups are risky.”

Dec 13, 2018

How Much Risk Are You Really Taking on With Your Startup?

Dec 13, 2018

Etienne Garbugli

Etienne Garbugli

Author of Lean B2B, Find Your Market & Solving Product / World Traveller / Founder of Sliced.Market (Customer Segmentation for Growth-Ready Startups)

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