Etienne Garbugli – Medium

Etienne Garbugli

Etienne Garbugli

How to Find an Internal Change Agent to Make a Sale in B2B

To be able to get a sale through, you need to start by finding the person with the motivation to get the solution purchased. That person is…

3 min readMay 19, 2022

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How to Find an Internal Change Agent to Make a Sale in B2B

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Etienne Garbugli

How to Find and Flag Your Team’s Product and Business Assumptions

“A lot of organizations prefer to talk about testing rather than research because it sounds definitive and finite. (We passed the test…

3 min readAug 25, 2020

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How to Find and Flag Your Team’s Product and Business Assumptions

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Etienne Garbugli
in
B2B SaaS

Early Adopters: Who They Are, And Why They Matter for Your Startup

So, who should you contact for customer discovery interviews?

10 min readSep 8, 2019

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Early Adopters: Who They Are, And Why They Matter for Your Startup

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Etienne Garbugli

Introducing The SaaS Email Marketing Masterclass ✉️

Last summer, we started publishing email marketing teardowns as a way to drive traffic to our product (Highlights). We did teardowns for…

2 min readJun 27, 2019

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Introducing The SaaS Email Marketing Masterclass ✉️

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Etienne Garbugli
in
B2B SaaS

How to Raise a Seed Round in B2B in 2019 — The Complete Guide

Tim is CEO at ZipBooks, online accounting software for small businesses. Tim previously founded and sold two small businesses, and holds…

7 min readMay 9, 2019

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How to Raise a Seed Round in B2B in 2019 — The Complete Guide

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Etienne Garbugli

Should You Resend Emails to Subscribers When They Don’t Open?

Email marketing is relational.

6 min readMar 21, 2019

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Should You Resend Emails to Subscribers When They Don’t Open?

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Etienne Garbugli

Does Your Site Attract The Right People? Here’s How to Find Out Fast

You did your research, built a site, and did the hard work of driving traffic to it.

6 min readJan 18, 2019

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Does Your Site Attract The Right People? Here’s How to Find Out Fast

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Etienne Garbugli

What Can B2B Entrepreneurs Learn From Solopreneurs in 2019?

For the longest time, there were only two major paths for tech entrepreneurs:

5 min readDec 22, 2018

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What Can B2B Entrepreneurs Learn From Solopreneurs in 2019?

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Etienne Garbugli

How to Increase Conversions With Targeted Email Marketing Campaigns

I’ve been dabbling in email marketing since 2005.

6 min readDec 13, 2018

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How to Increase Conversions With Targeted Email Marketing Campaigns

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Etienne Garbugli

How Much Risk Are You Really Taking on With Your Startup?

“Startups are risky.”

5 min readDec 13, 2018

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How Much Risk Are You Really Taking on With Your Startup?

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Etienne Garbugli

Etienne Garbugli

Author of Lean B2B, Find Your Market & Solving Product / World Traveller / Founder of Sliced.Market (Customer Segmentation for Growth-Ready Startups)

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