See more
We hand folded 1,000 boxes of cereal, numbered each one, and sold them at $40 a box — We sold $30,000 worth of cereal and this is how we funded the company and came up with the phrase “be a cereal entrepreneur”.
It is said that Helvetica is not suited for texts in small sizes. When the system fonts for Mac OS X Yosemite are changed to Helvetica, many designers claimed that Helvetica is not appropriate one.
San Francisco fonts have been used in Apple Watch already, and San Francisco is now the standard font unifying the Apple platform: Apple Watch, iPhone, iPad and Mac.