Sharing or selling data for the personalization


Chapter 1

Chapter 2

  1. Sharing is more familiar. Respondents do not understand the concept of selling information.
  2. Respondents are not ready to sell more data than they agree to share.
  3. Respondents did not understand the question.

Chapter 3


  • It was different
  • This survey is weird
  • Interesting questions and concepts
  • It makes me worry that I have shared too much
  • It was very interesting and much different from the usual boring car or cell phone surveys
  • It makes me think
  • Interesting survey. It made me rethink about doing all these surveys.
  1. Github repository with data and code



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