Let me explain. Yes, we love to hate email. Indeed, it’s the bane of our reply and reply all work existence, the fulcrum that frames our work/life balance. It can stress us, tax us, annoy us, and rarely lift us.

No wonder Inbox Zero is a thing. But it’s also a pipe dream, an illusive image of a digital nirvana. It’s the omission of things as they are, symbolizing nothing except having nothing on your plate. But that too is an illusion. Nothing on your plate leads to an empty stomach.

Instead of wishing away your email woes, filter out…


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Never let a serious crisis go to waste. …it’s an opportunity to do things you think you could not do before.

-Rahm Emanuel

Look around. There’s a new kind of creative destruction happening, and it’s not new or seemingly creative. COVID-19 is hitting the creative class — designers and marketers — especially hard, not to mention the front-line service sector. These so-called non-essentials, outsiders and non-conformists, inventors and innovators, creators and agitators, are also on the front line of the unemployment line, faster than you can create a DIY face mask.

So they wait, and wait, and wait for the…


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“It’s easy to solve a problem that everyone sees, but it’s hard to solve a problem that almost no one sees.”— Tony Fadell

For property hosts, Airbnb means the world. It’s often their primary marketing channel, their sole payment engine, their trust network, communication channel, and business portal. And yet, while hosts rely on Airbnb for their business, increasingly, the reverse is not true. Of late, hosts have taken a back seat as Airbnb ramped up its IPO bid — something they’ve been planning for since 2015 — while siding with guests whenever possible.

As a two-sided marketplace, Airbnb has…


“It will never rain roses: when we want to have more roses we must plant more trees. ” — George Eliot

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Whether it’s agile, lean or waterfall, there are a myriad of big and small decisions that a team makes to influence a product’s outcome. But none are more key than the beginning and end. While the bulk of the work and course-correction happens in the vast middle, the bookends of a project are what determines success or failure, each for very different reasons.

The U-Curve of Effectiveness


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The people that really create the things that change this industry are both the thinker and doer in one person.

— Steve Jobs

At the core of innovation is an inventive mindset. This is a person that is eager and capable of attempting countless trials and errors until their vision is achieved. It is an approach that doesn’t work well in the corporate world, where deadlines, budgets, and specialization rule the day.

In the past, this approach to ideation wasn’t looked on favorably. Taking an idea, reframing it, and running it through the mill doesn’t play nice with timelines and…


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Over a dinner party, Quentin Tarantino asked Terry Gilliam how he gets his unique vision out of his head and onto the screen.

Here’ is Gilliam’s brilliant response::

As a Director….you don’t have to do that. Your job is to hire talented people who can do that. You hire a cinematographer who can get the quality that you want…you hire a talented costume designer to get the color you need….YOUR job is explaining your vision to them. Your job is articulating what you want on that screen.

The word “experience” conjures up many things, and yet is hard to describe…

Ehab Bandar

Founder & Head of Experience @Bigtable.co

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