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You have less than 5 seconds to capture their attention with a headline that is both unambiguous and lets them know instantly what they can get. While many businesses try to get fancy and write a headline that is complex and filled with jargon,…
Do you know exactly what content is on the site, do you know what content is a priority for the different types of users?
Do I know all the different groups of users? Eg: for a school website, general public, students, parents