
Use Qual research to scan an area looking for signals. You may find several interesting hot spots, although the precise value of each one might not be clear. You use your knowledge of the area (your business knowledge) and your taste for further exploration…
…termining how many people to talk to (your sample size) for qualitative research you are looking to achieve saturation or what has often been described as “the point of least surprise.” This is the point in the research where you can reliably guess how a new participant will respond…