Working in a startup company? Are you a marketer? Good! Here’s your ultimate complete marketing competitive analysis list to start with
Ochhhhh, the art of piggybacking your competitors…. aren’t we all masters? Now seriously, marketing competitive analysis is the absolute must, before you start workign on your KPIs, if you ask me.
I will soon move to my recipe of how to run a brilliant competitive analysis, but first, I just want to be clear. When I run a competitive analysis, I don’t just explore direct competitors.
I love looking at similar companies, complementary solutions and business partners that target the same audience.
My mission is to track their marketing activities that worked for them, and examine activities that didn’t work that well, too.