eirini*akinCrisis Management Simulation Lab by ADandPRLAB at Panteion UniversityA Crisis Simulation Game: The UBIS CATERING HELLAS caseIn this year’s Crisis Management Simulation Lab we, as students of the ADandPRLAB, were lucky enough to experience what coming up against…Feb 4, 2019Feb 4, 2019
eirini*akinCrisis Management Simulation Lab by ADandPRLAB at Panteion UniversityCampridge Analytica: Facebook’s Crisis ManagementFacebook’s Campridge Analytica scandal is proof that even huge multinational corporations can face problems that, if handled incorrectly…Feb 3, 2019Feb 3, 2019
eirini*akinCrisis Management Simulation Lab by ADandPRLAB at Panteion UniversityLACK OF MEDICINES IN THE RUSSIAN HOSPITALS|PRAVDA ONLINEAs known ,bad news are spread faster than good news. So in a crisis situation news are spread in a society at great speed.Feb 3, 2019Feb 3, 2019
eirini*akinStartupLab by ADandPRLAB | Panteion UniversityMoodifier: A start up storyIt all started when, in the framework of #ADandPRLAB vertical#StartUpLab, we were challenged by the Antenna Music Team to cοme up with an…May 29, 2018May 29, 2018
eirini*akinAD DISCOVERY — CREATIVITY Stories by ADandPRLAB“To Onoma”- PavlidisChocolate Pavlides launched the campaign “To Onoma” (“The Name”) on 2017 promoting the quote “some things are perfect just the way they…Apr 8, 2018Apr 8, 2018
eirini*akinAD DISCOVERY — CREATIVITY Stories by ADandPRLAB“Do what you can’t” — SamsungSamsung’s “Do what you can’t” campaign expresses the company’s commitment to “inventing what can’t be invented” so that its costumers are…Apr 8, 2018Apr 8, 2018
eirini*akinAD DISCOVERY — CREATIVITY Stories by ADandPRLAB#kalyteroskosmosCosmoteAs technology advances, influencing exponentially our everyday lives and becoming an integrated part of them, it is getting more and more…Mar 11, 2018Mar 11, 2018
eirini*akinAD DISCOVERY — CREATIVITY Stories by ADandPRLABThank You, Mom -P&GWhat started as P&G’ s unexpected opportunity, in 2010, to sign a sponsorship deal with the U.S. Olympic Committee for the 2010 Winter…Feb 25, 2018Feb 25, 2018
eirini*akinAD DISCOVERY — CREATIVITY Stories by ADandPRLABThe WOAH projectNever before had we assimilated what working in the field of marketing actually means, as we did during this semester, in AdandPr Lab, when…Feb 3, 2018Feb 3, 2018
eirini*akinAD DISCOVERY — CREATIVITY Stories by ADandPRLABBeLive it“Train your mind. Make it work”Feb 1, 2018Feb 1, 2018