We’ve been taught to live and work in a certain way, with the belief that loyalty to one boss will get us further than everyone else. The reality is actually quite different, here’s how you can truly get ahead of the pack. Do everything you can to work for yourself I was told freelancing was “too risky” by…

So you’ve built/created a new product. You’re excited to tell the world about everything it does and all of its in-depth features. Stop right there… Plain and simple, as a species the first thing we want to know is “what’s in it for us.” So when you begin marketing your…

Chances are you were born with it and if you can master it, you can win. Why are Ted talks so popular? The format is nothing new, one person speaking on a stage. The one reason… Storytelling. We’ve slipped into a business world of long, dull Keynote decks full of…

Deciding to go it alone or source investment is not a decision that should be taken lightly. Having been on both sides here are the hard lessons I learned on how to get VC backing or bootstrapping your startup. Pandering to VCs is a huge distraction One thing’s for sure, it’s much more fulfilling to solve your…

You don’t need to re-invent the wheel if you want to be your own boss. If you’re intent on quitting your day job but your biggest blocker is “what” here’s how to get your startup idea. Firstly know, that most of the best ideas are those that solved a simple…

With the mantra of “building in public” being the key to early marketing and “transparency” being the latest buzzword in the startup world, founders are under more pressure than ever to vocalize their entire journey, but (other than the obvious) there are still some things you should be holding back. …

If you have a bugbear, chances are so do other people. The smartest way to come up with a startup idea is to solve a problem and create something that’s mutually beneficial. Startups, take note. Find a consumer pain point in your industry or niche that you can address with…

Five startups that went rogue and broke the mold with their launch strategy. — There’s no manual on launching a startup; it certainly doesn’t mean switching a platform to live and “they will come.” If you’re looking for inspiration on how to launch your startup, the success stories below show how you can do it without having a six-figure marketing budget. Monzo Monzo (formerly Mondo)…

The secret behind why so many successful writers, artists, and founders start their careers with dead-end ideas isn't too shocking. It’s easier to create things that you think are important but most of the time these are things no one else wants. The real challenge is to come up with…