By Bob Condor, Vice President of Yahoo Sports Media
Today, we’re expanding our sports offerings with the launch of The Vertical with Woj, a new basketball-centric site run by our own Yahoo NBA insider, Adrian Wojnarowski. As part of Yahoo Sports, fans will get a unique look inside the NBA as Adrian and his team of world-class journalists, insiders and experts share a constant stream of breaking news, in-depth storytelling, front office deals, global draft analysis and the sneaker game. The Vertical will be the can’t-miss destination for all things NBA across desktop and mobile. State Farm® is one of the first brands to connect directly with basketball fans as a premier sponsor of The Vertical.
The Vertical will feature an array of leaders in the industry to tell the full story around the NBA and its culture, including Chris Mannix, Michael Lee, Shams Charania, Bobby Marks, a 20-year NBA front office executive, Jonathan Givony and Mike Schmitz of DraftExpress.com, Nick DePaula of NiceKicks.com, Tim Grover, longtime trainer of Michael Jordan and Kobe Bryant, and former player Brian Scalabrine. Joe Garza, who has been a member of the Yahoo Sports team since 2012, will direct the site’s day-to-day content and coverage. Johnny Ludden, Yahoo Sports’ Editor-in-Chief, will oversee The Vertical’s content strategy and mission working closely with Garza and Woj on a shared vision.
Every day on The Vertical, we will be committed pulling the curtain back on the NBA and delivering our audience exclusive, compelling content, ” The Vertical editor Adrian Wojnarowski said. “We will be a 24 hour, seven-day a week news and storytelling operation. We will be relentless in pursuit of dominating the landscape of basketball media. That will be our charge every day.
The Vertical features custom integrated advertising opportunities for brands to connect with basketball fans across screens. State Farm has a history of engaging fans around their favorite sports experiences, and sponsoring The Vertical is the latest in these efforts. State Farm will connect with consumers through high-impact display and pre-roll video ads, as well as branded integrations around video content on The Vertical. The State Farm campaign will also capitalize on events such as All-Star Weekend to reach sports fans on The Vertical, and extend its campaign through pre-roll video, native video and display ads across additional Yahoo properties.
In addition to The Vertical, Yahoo Sports recently launched a podcast in December called “The Vertical Podcast with Woj,” in partnership with DGital Media. The audio series began with NBA Commissioner Adam Silver as the first guest, and publishes new episodes each Wednesday, along with regular breaking news reports. On January 27, as an extension to Adrian’s podcast, DGital Media and Yahoo Sports launched “The Vertical Podcast with JJ Redick,” a new audio offering featuring current Los Angeles Clippers guard J.J. Redick. The podcast will publish new episodes each Tuesday, with a lineup of guests that will bring fans of all sports closer to the weekly goings-on in the NBA than ever before.