The most overlooked growth hack: designing for emotions
Lisa Zeitlhuber

Another company that I would like to add to this is Airbnb. They have made a huge impact on our world and the way we travel now, and part of their success is through design. They designed a system where people can feel more relaxed and even safe renting out a room in their flat, or vice versa. The emotion you get from feeling like a local rather than a tourist is much more positive than if you were to stay in a hotel (depending on who you are).

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