
Qualitative research is super important in all phases. There’s two types of qualitative research: longitudinal studies and usability testing. The first is around understanding problems and the second is around testing solutions (mocks, prototypes.)
…e “enter user first name” or “ press submit button”. This is not true for every product design, but try to think if you could decrease the number of actions the user has to make to get value of a screen. For example, do you really need separate actions in your sign up experience for first name and last…