Could a children’s book app make a fortune?
I have no children. Neither have my friends. But once I had a chat with my colleague who’s happy father. Almost happy. He complained about lack of children’s apps for his iPad. Apps in Russian. He was even ready to start up digital fairy tales development, assuming simplicity and predictability of this business. ‘Everybody gives the children the best’.
‘Maybe’ was my thought at that moment. Now I know that most children’s book apps in Russian App Store has the revenue no more than $1,300 a year on average.
After looking through a portfolio of some companies who are used to develop fairy tales apps in English I’ve learnt that their average revenue per app is almost 17 times higher — $22,000 a year in 2015(according to prioridata.com).
I found some fairy tales earning $100,000. I’ll talk about them a little bit later. But it was a surprise for me that this kind of apps has this level of profits. Maybe I don’t have an accurate data , maybe parents are not ready to pay for this digital content or maybe the best efforts are directed to develop second Uber or Slack…
Let’s discuss it in the comments.
I want to share a list of some app developers and fairy tales that I found during my little research.
App developers
Nosy Crow
The company has 17 fairy tale apps. 5 apps have 3 000 installs a year and revenue $10,000 in past 6 months.
$4.99
$4.99
$4.99
$4.99
$4.99
TabTale LTD
This company has a wide range of children’s app in portfolio most games and education apps. But some of them I can call book apps. For example Cinderella Fairy Tale. It also has built-in games.
Unlike Nosy Crow TabTale’s apps are free and has IAPs for built-in games unlock ($1,99) or remove ads ($0,99).
Cinderella Fairy Tale Dress Up and Storybook
ARPU is around 20 cents. The rest apps has lower level. They bring $2,000 per app this year.
To talk about Russian companies the owner of very popular title “Маша и Медведь” company Noviy Disk earned $1,000 per app for the last 6 month in App Store.
Another Russian speaking app developers are Terrylab, Souzmultdesign, iPublisher UA.
My top of children’s book apps
If I had been a kid I would have funny night dreams after watching Nighty Night!
Premium app for $2,99 and $1,99 IAPs for additional animals. It earned more than $100,000 in 2015, $231,000 in App Store from its release date.
More than 200 thousand kids watched Goodnight Safari in the evening in 2015.
Space fantasy of Cozmo’s Day Off with interactive parts.
Quite unusual use of colors. Green Eggs and Ham
And not for kids maybe, but most amazing The Fantastic Flying Books of Mr. Morris Lessmore
What if were apps Oscar…
So please share your favorite apps and let’s discuss the next time if children’s games, educational apps and fairy tales collection apps are more profitable than single book apps.
