Pinterest Tips For Travel Brands & Hotels
Pinterest is perhaps the travel industry’s least used social media platform. And yet, Pinterest remains one of the most powerful places for hotels and tourism boards to get in front of avid travelers.
Pinterest happens to be my top traffic driver for not only my digital strategy business, but my two travel blogs. My clients ( in various industries) have had the same boost in exposure too.
Because Pinterest is a visual social media network, it’s the ideal place for tourism boards and hotels to share images of their destination. It’s also a great place to connect with influencers and travel bloggers who are keen on sharing ( repinning) content.
The key to gaining traction on Pinterest is to:
+ Join travel-related group boards where you can pin your images, blog posts, and more
+ Create boards that would be of interest to your Ideal Customer/Vacationer
+ Have excellent images of your destination or hotel to share
+ Repin blog posts & photos from influencers and travel bloggers
+ Set up a business account so you have access to analytics
If you pin high-quality images and blog posts that showcase your travel brand on a consistent basis, you’ll soon gain traction on Pinterest and get in front of a wide audience of travelers interested in your destination.
Elizabeth Kelsey Bradley is a travel writer & digital strategist based in Thailand. Her work has been featured in magazines and numerous websites, and she runs Lonely Planet’s Tastes of Thailand board on Pinterest. She runs two travel blogs that are a part of the LP pathfinder network. Find out more about having her write for your site or help you with your digital strategy by going to ekbradley.net/about