Content Marketing (not the king, but the kingdom)

I am sure that you definitely came across to a content-focused reading at least one time in which the “king” metaphor was used . Actually I am not interested in if content is the king or not. Because to be a king does not mean anything if you don’t have a stable and powerful kingdom, of course with the support of the ones around you. Maybe you remember Theoden-The King of Rohan in Tolkien’s Lord of The Rings, who had been put spell by evil wizard Saruman… Actually I would not want to think of that kind of “king” for my content.

I am interested in what the connections and background of the content is. A content need to be surrounded by strong consumer interest which of course rooted from a real insight. Consumer interest should also be able to make people talk and share. I mean conversation.

Well designed conversation lead to engagement. And engagement lead to another content and recreation. This is a cycle like renewable energy system. You gain more than you put in…

I mean if you want to be the king then you need to be aware of what’s going on around you. Who are you surrounded by... The closest one to you should be;

Insight.

Creative Idea.

Consumer Interest.