A product designer’s passion project harnessed shoe hype to raise tens of thousands of dollars for coronavirus relief
When the severity of the coronavirus pandemic became clear in the US in early March, Drü Barrios felt like a lot of us. First, staying home was crucial to containing the virus. Second, not being able to do anything was driving him nuts. A Southern California-based product designer with a UX background, Barrios is best known for his creative side project: building reconstructed Nikes by hand on factory-issued soles under the name airthirtytwo. So, as images of masked essential workers and virus containment centers took over the news, Barrios decided to help in his own way. …
Erin Klenow
Erin Klenow is a writer living in San Francisco.
