Top Data Challenges Faced By B2B Marketers
One of the greatest challenges for B2B marketers is to get quality data. Bad data is a massive roadblock and it defeats the entire purpose. During a recent survey, it was found out that the biggest challenge for 72% B2B marketers is to maintain the quality and standardization of the data.
While 60% of the B2B marketers feel that incomplete is a challenge and 53% of the respondent say that data kept at different places is a challenge for them.
Originally published at www.plasticsinsight.com on February 21, 2017.