[EN] Teads Lands a $5.2million Series A Investment to Expand Adoption of its Disruptive Video Advertising Technology Globally

Teads, a provider of technology for video advertising innovation, announced that it has won a $5.2 million round of Series A investment from Partech Venture (Dailymotion, Digitick etc.) and Elaia Partners (Criteo, Scoop.it etc.) funds.

The funding will support Teads’ global expansion in the video advertising market following the success of the company in France and the UK.

With great expertise in digital video advertising and with industry leading technology, Teads is set to become one of the fastest growing companies to watch in this sector. The funding will help Teads expand its international presence and grow its already impressive publisher customer base that includes globally recognized brands like Le Monde, Le Figaro, Financial Times, Forbes, The Economist, The Guardian, El Mundo, La Repubblica, Reuters, etc.

Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès and Olivier Reynaud, the France-based start up helps publishers generate significant new revenue streams from innovative and user-friendly video ad formats that can run across many forms of content including articles, home pages, slideshows, music, video and social media pages.

With Teads’ technology it is no longer necessary for publishers to create editorial video content in order to tap video advertising budgets. Teads’ most renowned video ad format — called inRead™ — runs within articles and only when in view. Launched one year ago, it is now deployed in over 30 countries and by over 500 publishers. Teads successfully expands premium publisher’s video inventory, while guaranteeing ad visibility with 100% exposure time and high impact to advertisers. This places Teads in a perfect position to take advantage of the rapid growth of the video advertising market.

Teads was advised by the corporate finance firm Clipperton Finance. Pascal Gauthier, formerly COO of Criteo, joins Teads on this occasion as an independent administrator.

Loïc Soubeyrand, Teads CEO, says: “Our positioning as ‘’The Appnexus of video’ allows us to combine the strength of a technology platform’s business model with the creation of value from our innovative video ad formats. We can therefore support our publishers in the best way to help them respond to the new challenges and developments in video advertising”.

Loïc Jaures, Teads CTO, continues: “The proprietary platform we have developed is able to deliver billions of video impressions every month, and allows the processing and analysis of the collected data in real time. Moreover, it has proven scalability, and this technological asset will benefit every user of the platform”.

Jean-Marc Patouillaud, partner at Partech Venture, explains: “We are delighted to have the opportunity to follow Teads in its international deployment. We were instantly impressed with the disruptive monetization technology offered by Teads, which favorably answers the market’s expectations, both from the publisher’s and the advertiser’s point of view”.

Partner at Elaia Partners, adds: “We are convinced of the added value and the scalability of Teads technology’s business model. It came as natural step to help Teads develop quickly on an international level”.

Pascal Gauthier, Teads independent administrator, concludes: “The market for online video advertising is booming and Teads will be able to effectively support TV advertisers to invest in digital and help publishers better monetizes their inventory. Its technology platform and formats are very innovative and will enable the company to quickly expand internationally”.

Originally published on October 17, 2013.