

Marketing purist with a penchant for travel & other valley stereotypes. ‘Life is on an incline. You either go up or you come down.’ -Kiran Bedi. EIR @accel
To drive full impact, you’ll need to be able to test across the entire customer journey (acquisition channels, new customer onboarding, referral hooks in product, etc.). This is where things start getting hard. The highest impact part of the customer journey is usuall…
…ss metric should be a “North Star Metric” for the entire team to gauge the success of the business. The right North Star Metric tracks cumulative value delivered across a growing customer base. This is a much more sustainable growth indicator than something like registrations, downloads or e…