The AI team at ASOS uses Machine Learning to improve the customer experience. We contribute to the global data science community by publishing our research and by sharing the outcomes of our work at conferences. This article describes work from our recent research paper Fashion Outfit Generation for E-commerce published in ECML PKDD 2020.

Business case

Combining items of clothing into an outfit is a major task in fashion retail. Customers want to know ‘What shoes will go with this dress?’, ‘What can I wear to a party?’ or ‘Which items should I add to my wardrobe for summer?’. The key to…

Elaine Bettaney

is a Data Scientist at ASOS. She uses Machine Learning to help customers discover clothes they will love.

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