As a consumer, have your ever thought about:
“What job did you hire that product to do?”
In his book “Competing Against Luck: The Story of Innovation and Customer Choice”, Professor Clayton Christensen talked about the Jobs Theory that focuses on deeply understanding customers’ struggle for progress in using a product.
This is the book you should hire if you want to make progress and get better at things you do.
Get the book here: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612
