Elaine BrammerStories are for Everyone — GREAT STORIESHave you ever chatted with a friend about a telemetric blood pressure cuff? Probably not, unless you’re in the market for a telemetric…Oct 5, 2020Oct 5, 2020
Elaine BrammerCreative Storytelling — GREAT STORIESI’ve been noodling on the notion of overstretching boundaries in order to break free from a creative rut and enter the world of stories…Sep 16, 2020Sep 16, 2020
Elaine BrammerResurfacing the Audience — GREAT STORIESEver read a marketing piece that dabbles in storytelling? A sort of Frankenstein approach that has elements of a traditional pitch mixed…Jul 15, 2020Jul 15, 2020
Elaine BrammerThe Business of StorytellingThe value of business storytelling is out: stories are up to 22X more memorable than facts and figures alone; 92% of consumers want brands…Jun 11, 2020Jun 11, 2020
Elaine BrammerLooking for Impact — GREAT STORIESWant a quick way to measure the impact of your story? Check the horizon. Where is your hero heading at the close of your story? Good…Jun 2, 2020Jun 2, 2020
Elaine BrammerCase Study or Story: What’s the Difference Anyway?Anyone who has received a new baby phone call knows the drill: “Lucy went into labor last night. We headed to the hospital when her…Jun 2, 2020Jun 2, 2020
Elaine BrammerHow to Find the Best Dang Video AgencyIf you’re into business storytelling, chances are you’re into video. Videos are popular, and for good reason. I’ve done two surveys with…Jun 2, 2020Jun 2, 2020
Elaine BrammerThe Blank Page — GREAT STORIESCreating content from nothing has a power all its own: the power to be anything…to break new ground, digging for bits and pieces to form a…Jun 1, 2020Jun 1, 2020
Elaine BrammerBeyond TransformationThe key to any good marketing pitch is to differentiate your brand. Quickly. As attention spans shrink, every turn of phrase needs to…May 26, 2020May 26, 2020
Elaine BrammerChoose to InspireWe all know the value of storytelling, but it can be a struggle to create a captivating story. Narratives need tension to draw the…May 18, 2020May 18, 2020
