My Top 5 Recommended Marketing Tools for 2016

Originally published on Totally Uncorked on Marketing

I wanted to share the top five marketing tools I used throughout 2015 and will continue to rely on in 2016.

Chances are, you’ve heard of these previously, but just in case, here are my recommendations:

1. Hootsuite

Hootsuite continues to perform admirably, allowing me to manage all my social media (SM) networks from one platform. It’s inexpensive, can be shared by a team, and gives you access to your Facebook, Twitter, LinkedIn and Google+ accounts (and groups).

I also like that I can set up separate columns within each SM account. For example, you can use keywords, topics, and other parameters. It is totally customizable.

There are many apps that work with Hootsuite. I use SlideShare, StumbleUpon, WordPress, YouTube, and Just UnFollow for Twitter to name a few. Other popular apps include Flickr, Blogger, Vimeo, Scoop.it, and several e-mail service and CRM providers.

2. PowToon

Video marketing has become ubiquitous across digital media. For smaller organizations, it can be costly to hire an external supplier to create your video library. Enter: PowToon.

Powtoon gives you the tools to create animated videos and presentations. Although it’s not for every marketing purpose, it can be valuable for developing videos for some websites, product demos, educational or informational purposes, presentations, as well as engaging your social media connections.

It comes with characters, props, music beds, and other necessary elements. You can also import images from your computer.

Here’s one of my PowToon videos as an example:

3. Tiny PNG

Uploading images to blogs and websites takes up a lot of space. Tiny PNG compresses your PNG and JPG images so you can import them as smaller files. The best part… it’s free to use!

4. CanStockPhoto

My favorite stock image site is CanStockPhoto. It has a wide variety of photos, images, illustrations (including vectors), and video footage at reasonable prices. I like the fact that I can filter my searches by layout (square, horizontal, or vertical), by photographer or artist, and by primary color. I can also use excluded keywords to filter out what I don’t want.

There are two subscription options. You can customize the number of downloads you’ll need per day, the types of images you want, the number of users, and the subscription term to determine the price. For example, 10 downloads per day with one user, access to all JPGs and vectors for one year costs $924 or 25¢ a download.

If you prefer to buy images on an as-need basis, you can purchase credits. For example, $25 buys 45 credits and $50 buys 100. The number of credits you need depends on image resolution, type of image, number of users, and whether you want to re-sell products with the images or reproduce them.

FYI… the featured image in this post comes from CanStockPhoto.

5. CoSchedule Blog Post Headline Analyzer

Every time I write a headline for this blog or an e-mail subject line, I test different ideas on CoSchedule’s Blog Post Headline Analyzer. It gives me an analysis of the

overall structure, grammar, and readability of my headlines, grading them by number and letter (e.g. B+).

The tool tells you which of your headline words are common, emotional, uncommon, and powerful and even shows you what your post or e-mail will look like on Google and in e-mail clients. Aside from being my go-to writing tool, get this… it’s absolutely free!

The CoSchedule Headline Analyzer is actually a “loss leader” for CoScheduler’s full services of social media editorial calendars and management tools.

So, there you have it. Let me know if you use any of these marketing tools and what you find valuable about them.

*I am unaffiliated with these companies.

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