Facebook made an official announcement on a program that has stealthily been in the work for a year now: the ability for creators and influencers to tag brands in their posts and for brands to allocate advertising budget towards promoting such posts. …

Somewhere in between the 1–3 year mark for any SaaS startup comes a startling revelation: “oh my god, I didn’t focus enough on customer success.” …

We had previously operated as one of the biggest influencer marketplaces until early 2016 when our business evolved towards enterprise software for content creation and distribution. By now you’ve probably read plenty about the infamous Fyre Festival debacle (run by Fyre, Ja Rule’s new influencer marketplace). You may even blame…

Summary: Don’t dip your toe into the water when it comes to pricing. Make a splash and build yourself the means to not drown. Our Story: Applying MVP to Influencer Marketing When we started Revfluence back in 2014, we were true-believers in having a ruthless focus on building a minimum viable product (get it out early to…

Love him or hate him, you can’t deny that Donald Trump has changed the game of politics. But behind the controversial opinions, bravado and bluster, the way that Trump captured America’s attention stems from a fundamental shift in how content is consumed today. …