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Eric Lam
Eric Lam

182 Followers

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Oct 27, 2017

What Every Marketer Can Learn From the Stitch Fix IPO

Amidst all of the talk surrounding the death spiral of traditional retail, Stitch Fix’s IPO has the fashion & apparel world in a frenzy. Since its launch in 2012, the personalized fashion delivery service has not-so-quietly built an impressive business of nearly $1 billion in annual sales today. But when…

Marketing

4 min read

What Every Marketer Can Learn From the Stitch Fix IPO
What Every Marketer Can Learn From the Stitch Fix IPO
Marketing

4 min read


Aug 15, 2017

How Facebook Just Changed the Rules for Influencer Marketing

Facebook made an official announcement on a program that has stealthily been in the work for a year now: the ability for creators and influencers to tag brands in their posts and for brands to allocate advertising budget towards promoting such posts. …

Influencer Marketing

3 min read

How Facebook Just Changed the Rules for Influencer Marketing
How Facebook Just Changed the Rules for Influencer Marketing
Influencer Marketing

3 min read


Jun 8, 2017

SaaS Startups: Should You Focus on Retention or Upsells?

Somewhere in between the 1–3 year mark for any SaaS startup comes a startling revelation: “oh my god, I didn’t focus enough on customer success.” …

SaaS

3 min read

SaaS Startups: Should You Focus on Retention or Upsells?
SaaS Startups: Should You Focus on Retention or Upsells?
SaaS

3 min read


May 5, 2017

The Fyre Problem: Build Influencer Communities, Don’t Rely on Marketplaces

We had previously operated as one of the biggest influencer marketplaces until early 2016 when our business evolved towards enterprise software for content creation and distribution. By now you’ve probably read plenty about the infamous Fyre Festival debacle (run by Fyre, Ja Rule’s new influencer marketplace). You may even blame…

Influencer Marketing

4 min read

The Fyre Problem: Build Influencer Communities, Don’t Rely on Marketplaces
The Fyre Problem: Build Influencer Communities, Don’t Rely on Marketplaces
Influencer Marketing

4 min read


Aug 16, 2016

The Non-Obvious Reason You Should Charge More for Your SaaS Product

Summary: Don’t dip your toe into the water when it comes to pricing. Make a splash and build yourself the means to not drown. Our Story: Applying MVP to Influencer Marketing When we started Revfluence back in 2014, we were true-believers in having a ruthless focus on building a minimum viable product (get it out early to…

Startup

3 min read

The Non-Obvious Reason You Should Charge More for Your SaaS Product
The Non-Obvious Reason You Should Charge More for Your SaaS Product
Startup

3 min read


Jun 7, 2016

What Marketers Can Learn from Donald Trump

Love him or hate him, you can’t deny that Donald Trump has changed the game of politics. But behind the controversial opinions, bravado and bluster, the way that Trump captured America’s attention stems from a fundamental shift in how content is consumed today. …

Marketing

4 min read

What Marketers Can Learn from Donald Trump
What Marketers Can Learn from Donald Trump
Marketing

4 min read

Eric Lam

Eric Lam

182 Followers

Co-Founder & CEO of AspireIQ

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