Eric LamWhat Every Marketer Can Learn From the Stitch Fix IPOAmidst all of the talk surrounding the death spiral of traditional retail, Stitch Fix’s IPO has the fashion & apparel world in a frenzy…Oct 27, 2017Oct 27, 2017
Eric LamHow Facebook Just Changed the Rules for Influencer MarketingFacebook made an official announcement on a program that has stealthily been in the work for a year now: the ability for creators and…Aug 15, 2017Aug 15, 2017
Eric LamSaaS Startups: Should You Focus on Retention or Upsells?Somewhere in between the 1–3 year mark for any SaaS startup comes a startling revelation: “oh my god, I didn’t focus enough on customer…Jun 8, 2017Jun 8, 2017
Eric LamThe Fyre Problem: Build Influencer Communities, Don’t Rely on MarketplacesWe had previously operated as one of the biggest influencer marketplaces until early 2016 when our business evolved towards enterprise…May 5, 2017May 5, 2017
Eric LamThe Non-Obvious Reason You Should Charge More for Your SaaS ProductSummary: Don’t dip your toe into the water when it comes to pricing. Make a splash and build yourself the means to not drown.Aug 16, 2016Aug 16, 2016
Eric LamWhat Marketers Can Learn from Donald TrumpLove him or hate him, you can’t deny that Donald Trump has changed the game of politics. But behind the controversial opinions, bravado and…Jun 7, 20161Jun 7, 20161