Elana BergerinClear as MudWhen “doing good” goes horribly wrong for companiesIn an age of social media, instantaneous visibility, sharing, and virality, companies are presented with tremendous opportunities to…Apr 30, 2016Apr 30, 2016
Elana BergerinClear as MudShakira: Her hips don’t lie, and neither does her Facebook pageFor this post, I was asked to pick someone on social media whose presence I admire. I have selected someone who is perhaps not a typical…Apr 23, 2016Apr 23, 2016
Elana BergerinClear as MudEnsuring authenticity on internal social media platformsAfter our discussion on social media in the workplace, I really do recognize its benefits if done properly. It creates an easy way for…Apr 18, 2016Apr 18, 2016
Elana BergerinClear as MudThe power of a a speedy response when dealing with social media crisesI chose to evaluate a social media crisis at Kitchen Aid which has a lot of parallels with the Red Cross snafu we discussed in class…Apr 11, 2016Apr 11, 2016
Elana BergerinClear as Mud“My skills include donut eating”This spring break, I was travelling in the Pacific Northwest on a road trip from San Francisco to Portland. Much of our trip was spent…Mar 23, 2016Mar 23, 2016
Elana BergerinClear as Mud#Sloanies Helping SloaniesWhen I thought about creating a piece of social media content depicting life at MIT Sloan, I wanted to come up with a way to show the…Mar 4, 2016Mar 4, 2016
Elana BergerinClear as MudBic, IHOP, and the disturbing trend of careless sexism on social mediaBecause this blog entry is about social media “brand fails,” I have been pondering about the power of social media to both make and break a…Feb 28, 2016Feb 28, 2016
Elana BergerinClear as MudMarch Madness and Snapchat: Perfect CompanionsBefore last week, I would have told you that “Snapchat for Business” is somewhat of an oxymoron. Or if not an oxymoron, all it could…Feb 23, 2016Feb 23, 2016
Elana BergerinClear as MudWeather: Not the boring conversation-killer we once thought it wasDuring this frigidly cold weekend of unusually low temperatures in Boston, it seemed obvious that countless people would use this…Feb 15, 2016Feb 15, 2016