Yelp is the plastic bottle of SEO search-results pollution. The sooner google purges it from the beaches of page 1 search-results the better. Your shock at its demise is a lot more surprising than the demise itself. Everyone knows that once Yahoo! gets involved with an app the end is nigh. (Or as I like to say, “Yahoo!, Where Good Apps Go to Die™”) As the head of an agency that helps Marketers grapple with SEO, I have to help well-meaning product managers deal with the sordid sewage of Yelp’s stooged “Customers,” many of whom are, in actually, a wasteland of unreliable shills and un-patrolled product trolls, who barely vetted in any meaningful technological and ethical way. Social-vetting via apps like Facebook should soon supplant the wholly unreliable and inauthentic content at the core of Yelp’s business model. Looks like they’re failing with booking/ordering, and that Google is stepping up and going to eventually purge them from Page 1 results. The sooner Yelp dies and goes away the better. Late-90s legacy app that is still somehow still flopping around on deck, gasping for air. Somebody get the hammer and take it out to pasture, please.