Creating a message framework helps you communicate the right message to the right audience. Without a clear and effective messaging strategy, your prospective customers won’t understand the value of your product or service and why it’s superior to your competitors. A messaging framework is a tool that helps you communicate…


Creating a messaging framework helps you communicate the right message to the right audience. Without a clear and effective messaging strategy your prospective customers won’t understand the value of your product or service and why it’s superior to your competitors. The messaging framework is therefore a tool that helps you…

Michael Soselia

Michael Soselia is the CEO of eLeanGrowth. eLeanGrowth helps founders instil a culture of strategy to facilitate efficient and scalable growth.

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