Free SEO Tools You Should Be Using in 2024

Eleanorhazel
3 min readJul 9, 2024

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Search Engine Optimization (SEO) continues to be a vital component in the dynamic world of digital marketing since it brings natural traffic to your website. You may improve your search engine rankings on Google and other search engines by streamlining your SEO efforts with the correct tools. To improve your SEO approach in 2024, make use of these ten free SEO tools.

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Google Search Console

Any website owner that owns a website has to have a Google Search Console. It assists you in keeping an eye on your website’s visibility in Google search results, spotting indexing problems, and learning how Google interprets your website. You may monitor the effectiveness of your searches, examine impressions, clicks, and average positions, and submit sitemaps for improved indexing.

Google Analytics

Google Analytics offers priceless insights into user activity and website traffic. You can monitor the origin of your visitors, the pages they view, and the duration of their visit. Understanding your audience and improving your website for increased user engagement and conversions need the utilization of this data.

Ubersuggest

Neil Patel created Ubersuggest, a feature-rich SEO tool that provides traffic statistics, competitive insights, and keyword recommendations. It assists you in tracking the effectiveness of your website, finding new keyword opportunities, and examining the tactics used by your rivals. The program is accessible even to novices thanks to its user-friendly layout.

Respond to the Public

Answer the Public is a special tool that shows you the questions and phrases people are using when they search for your keyword. It’s ideal for locating long-tail keywords and ideas for content that answers the questions of your target audience. This tool can help you answer the proper questions, which will greatly improve your content strategy.

Yoast SEO (for WordPress)

Yoast SEO is a must-have plugin if you use WordPress. By giving you immediate readability and SEO feedback, it aids in the optimization of your articles and pages. You have control over sitemap management, meta descriptions, and focus keywords. Yoast SEO also provides advice on how to enhance your content to rank higher in search results.

MozBar

With the MozBar browser extension, you can instantly get SEO analytics for any webpage. You may track keyword ranks, examine on-page features, and evaluate the authority of your website with MozBar. Right from your browser, this useful tool allows you to quickly conduct SEO audits and competition analyses.

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Screaming Frog SEO Spider

A strong website crawler that assists you in checking your website for SEO problems is Screaming Frog SEO Spider. You may explore up to 500 URLs with the free version, which also offers insights into duplicate content, broken links, and other technical SEO problems. It’s a great tool for locating and resolving on-site issues that can influence your search engine results.

GTmetrix

The speed of a website is important for SEO. GTmetrix is a free tool that evaluates the functionality and speed of your website. It offers thorough information on several performance metrics, page sizes, and load times. Additionally, the program provides doable suggestions for performance optimization of your website, which can boost user experience and search engine rankings.

Keyword Surfer

With the help of the Chrome plugin Keyword Surfer, you can see search volume, cost per click, and keyword recommendations right in the Google search results. It’s a useful tool for conducting rapid keyword research while online. Without ever leaving your search results page, you may identify pertinent keywords and improve your content strategy with Keyword Surfer.

Google Trends

A great resource for finding popular subjects and search terms is Google Trends. It assists you in being ahead of the curve by displaying the evolution of search word popularity. To produce timely and relevant content, you can evaluate various keywords, examine regional interests, and find popular subjects.

Making use of these free SEO tools will greatly improve your website’s organic traffic and SEO strategy. You may improve your search engine rankings and expand your online presence by knowing your audience, making your content more optimized, and taking care of technical problems. To stay ahead of the competition in the cutthroat world of SEO in 2024, start utilizing these tools now.

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