Eleanor RaskinPerspectives on Advertising“Make fewer plans and bigger goals,” and other lessons learned from professionals in advertising.This week I was lucky enough to get to interview both a copywriter and an art director from Digitas. Copywriter Jason Kaplan and art…Apr 10, 2015Apr 10, 2015
Eleanor RaskinPerspectives on AdvertisingHow a consumer solution to a company’s problem accidentally fueled a revolutionThis post is technically supposed to be about companies solving problems for consumers. But sometimes, consumers are the ones to solve them…Apr 3, 2015Apr 3, 2015
Eleanor RaskDenny’s bizarre, yet successful re-branding.I think we all remember the happy family place that Denny’s used to be before it turned into the staple sketchy place in town with greasy…Mar 6, 2015Mar 6, 2015
Eleanor RaskinPerspectives on AdvertisingPlanning your life may not be as effective as you thinkWith graduation quickly approaching, I have been bombarded with questions such as, “what’s your life plan?” and “where do you ultimately…Feb 27, 2015Feb 27, 2015
Eleanor RaskinPerspectives on AdvertisingRelevance is everything, especially during the Super BowlThe Super Bowl is a time for sports and non-sport fans alike to come together to celebrate the two most obnoxiously American things…Feb 6, 2015Feb 6, 2015
Eleanor RaskinPerspectives on AdvertisingThe best ad of 2014 just so happened to come from the best client of 2014.Consumers love creative, ah-ha moment advertisements, but consistency is key to maintaining brand loyalty. IKEA masted this concept through…Jan 30, 2015Jan 30, 2015