What happened to summer?
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When designers show the new design’s value, it elicits a user reaction of “Nice.” Users get excited to use a new design when the benefit is clear. “It’s like the designers were reading my mind,” one user told us.
According to my research, the difference between good copywriting and bad copywriting is that good copywriting convinces people to do something, while bad copywriting fails to convince anyone of anything.
1) Starts with Why. She always starts with the customer and has a clear articulation of why someone would want to use our product and what problems in thei…
