Amazon Echo Is Magical. It’s Also Turning My Kid Into an Asshole.
Hunter Walk

In the future, Echo will allow the user to ‘set’ a custom word-phrase. That has to be on their programmer’s revision squawk-sheet. I will bet in homes where someone named Alexa resides, setting a unique word-phase would be most welcome (you can set Echo to respond to the alternate word ‘Amazon’). That is a long way of saying at some point, you will be able to set Echo to listen for “Hal Please…”.

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