The Future Of E-Commerce Is Visual

E-commerce is increasing day by day. This explains why online retailers now need to invent new ways to attract customers. One of the trends which is getting bigger these days is so-called Try before you buy concept.

Now that online shopping has become common the idea of going to actual shop and buy something may seem a bit too much to some of us. Long queues and scarcity are carryovers modern world seems to have left behind. But believe it or not, even the most progressive of us sometimes need to feel this special atmosphere of old school shopping with fitting rooms and shop assistants.

Campbells Soup Cans by Andy Warhol, Museum of Modern Art, New York City © Carlos Neto | Dreamstime

Try before you buy concept in its traditional meaning (home try-on option) is widely used by clothing, shoes and accessories retailers which is simple to explain by relative cheapness of delivery costs. Furniture and home decor retailers are a different story. They risk going bankrupt if they start providing their customers with a home try-on option. However, the tendencies remain the same for all businesses. Ignoring them means nothing but losing customers.

Thinking of this specific solution which can bring a customer with realistic furniture and home decor online shopping experience, augmented reality technology comes to mind. It’s popular now, yes, but often so badly implemented it doesn’t really perform its function. A quick look at relevant augmented reality solutions has proven the statement. Most of them are poor in functionality and design and simply don’t meet modern standards.

So, what we wanted to do is to make shopping experience as engaging as possible. In fact, psychologically there should be no big difference between classic and online shopping except for the major time saving which is the thing we probably like the most about shopping online.

Here in Rosberry we tend to turn our ideas into reality no matter what. We have decided to start with online art galleries simply because we love art. The solution we have developed makes it possible to try artwork on your wall and even adjust it to the actual wall’s size and buy it right away. Thus, a customer gets a full and realistic shopping experience. Yes, it’s that easy. We decided to name it ‘What You See Is What You Get’. Used as a separate mobile app or a feature to integrate into an existing app, it can become a real game-changer for art business.

No doubt, such bold statement needs to be proven. Why is this so important to visualise art shopping experience?

  1. Because it makes sales increase. There’s no denying humans trust their eyes more than anything else. Art shopping process speaks to the fact. Thanks to the augmented reality technology our solution recreates a brick-and-mortar shopping experience at its best — with high level personal treatment but without annoying assistants and other stuff many of us try to avoid when shopping. Happy and relaxed, a customer browses artworks and chooses the one which looks the best in his personal interiors. The whole process is so easy and pleasant you can’t help but making a purchase.
  2. Also, it reduces return rate. Returns are a common headache for online retailers and it all gets even worse with art shops. Not all of them accept returns at all, others have some really strict return policies which conflict with customers’ needs. That is why it’s less painful to prevent returns than dealing with them afterwards. Our visualising feature can become your best solution here because it eliminates the actual reason most artworks are returned by customers — they just don’t look right in their interiors. How is this possible with our feature? No way.
  3. And finally, it revamps corporate image. Oddly enough, some companies selling art don’t even bother creating a decent website with an online shop, let alone getting a mobile app developed. The most common reason is of course a lack of free funds which is well understood considering a troubled economic environment we’re currently living in. However, the trick of increasing profits is to keep perfecting your products and services amidst all the difficulties you face in the process. It may sound like you need to spend tons of money but in reality it doesn’t necessarily mean it. Integrating a visualizing feature won’t cost you a fortune, yet can help your business break new ground.

Actually, I don’t want this article to be plainly advertising and it really should not be. The point I have been trying to make is that we all need to adapt to the new world we live in. E-commerce won’t back off anytime soon and this is a good reason to start revising the ways and methods you use in your work. The future of online shopping is visual, that’s for sure. Stay tuned and enjoy it!