Article: Tinder and the Dawn of the “Dating Apocalypse” (w6)

Technology owns us. Thanks to smartphones and all the apps that comes along with it, people are able to stay connected to each other constantly. People are losing the ability to interact face to face and are turning to online dating. In an article by Vanity Fair, called Tinder and the Dawn of the “Dating Apocalypse”, the author opposes the new era of dating and finds it to be the end of romance and the uprising of hook up culture. The author, Nancy Jo Sales, exposes Tinder, an extremely popular dating app, and the attitudes that it has brought up regarding gender and sexuality through many varied interviews with Tinder users.

Tinder has emerged as a leader within the social marketplace/community as a means of unique expression and engagement with its clients. This app — unique to its competitors — offers the ability to express content in many different forms. For example, the user has the ability to format and control the way that their content is expressed to the audience. This distinctive approach makes the content the users create a suedo art form in the sense that the user has distinct control over every aspect of the content. We control how you see us and it allows us to be someone completely new and according to some in Sales’ article, no one really cares about who someone is, but if they are willing to hook up, such as when Alex explains that “yet a lack of an intimate knowledge of his potential sex partners never presents him with an obstacle to physical intimacy”. Clearly, Tinder is changing the way that users express their individuality and criticism.

What intrigues me the most about this article is the brutal honesty from both genders and their intentions regarding Tinder. Sales writes her piece as a continuous dialog between those being interviewed and herself and it doesn’t feel like an article at all, but more like a story. She interjects important bits to know, while someone is explaining their experience with Tinder. Many of the people being interviewed are judgmental to the other gender. Girls complain that men only want them for sex while some men complain that girl “act like all they want is to have sex with you and then they yell at you for not wanting to have a relationship. How are you gonna feel romantic about a girl like that? Oh, and by the way? I met you on Tinder.” Nonetheless, both sexes will still continue down the road of a mere one-night stand.

What is interesting is that Sales never puts herself in her piece. All the opinions expressed are those of others. It is interesting to see how Sales makes a point without arguing about it. In her article, the general consensus is that hooking up has replaced romance and all of her interviews explain her position without her ever making a statement herself. There is a wide variety of people that Sales interviewed, which gives her piece a good mix of perspectives that just so happen to back her claim up. The individuals range from self-assured, white collared men to female college students. The demographic of Tinder is mostly heterosexual men and women in their 20s and 30s and the pool of interviews reflected that demographic well.

The way Sales writes is piece makes one forget they are even reading a lengthy Vanity Fair article. Her unique approach makes the reader feel like they are standing right next to whoever is sharing their story. Her descriptions are very vivid and detailed. She merely writes what she observes instead of what she thinks about what she observes. She lets others tell their stories and their views on what technology has done to the dating world. Most people’s views on online dating is cynical because most have accepted the fact that they won’t find their soul mate on an app, such as Tinder. The viewpoint regarding romance is that people have already given up so this new “hook up culture” has more room to spread and become a social norm. Within a span of 20 years it has become more and more acceptable to have one night stands. Technology is making people more promiscuous and less sensitive to other’s emotions. Sales’ writing allows one to make their own ideas about what they think about Tinder and how it is shaping society.

I am very drawn to this piece because of it’s unique approach to online dating and the candid truth it holds. I am interested to learn about if others agree or disagree with Sales and what may hold for the future. If romance is dying, then is marriage too? What unspoken rules does Tinder hold? While this article mostly focuses on individual’s stories and attitudes, it also explains the popular culture that revolves around hooking up. Sales makes a point to include how society is changing and molding the new generations. The new belief is the thought of “the spectrum of human sexuality appears to be getting more colorful and broader, and very rapidly.” She is crafty in her approach towards Tinder and its effects on society. Tinder is becoming more and more prominent in society and I believe we need to explore this new reality in order to understand it.