This Is How Your Fear and Outrage Are Being Sold for Profit
Tobias Rose-Stockwell
10.7K222

This was a really interesting read! I’m just left with two questions:

Firstly, do you have any information about how successful these strategies are? So if the ultimate aim of every story on my news feed is to get me to click on the article, then ideally scroll down and click on an advertisement and then purchase something from that advertiser (or be so inundated with the ads that I do just eventually end up buying something, at a different time from clicking on the original article but still because of it), how many times does that actually happen? Is it definitely successful? How do we know it’s THE most successful strategy for companies? How much does engagement actually mean in terms of money?

Secondly, do you have any strategies for still being aware of these issues without becoming a victim of scare-mongering? How can we remain well-informed on the actual, most damaging problems of the time without wading through false or misleading information that will inevitably prejudice us, bias us, or otherwise alter our feelings on the matter? Personally I try to subscribe to different sources of news (E.g. both Fox and CNN) to compare different sides of the story, but I personally find they don’t often cover the same sorts of stories at all, or are so different that they can’t be compared.

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