Elena Ruiz
Sep 4, 2018 · 1 min read

I tell this to a lot of our clients — microtargeting is so much more valuable than a broad sweep. Everyone wants to hit on a single marketing strategy that is applicable to every single person that sees it, but it just doesn't exist. The best way to generate true sales (in my opinion) is to ensure relevance for your customers by thinking of and applying niche offers.

    Elena Ruiz

    Written by

    I like thinking about & writing about the intersection of ecommerce and analytics to help people sell more things. Success Manager @ PureClarity