Elena Ruiz
Sep 7, 2018 · 1 min read

This is the problem with approaches like using Best Sellers or enormous generic sales banner as a headline to try to lure buyers in.

This approach is so ubiquitous because it’s minimum effort with (potential) maximum reward. But I agree — by doing a softer approach which is more likely to work, and crucially *personalizing* each step to be more appealing and attractive to the potential buyer, you end up with a much higher conversion rate.

    Elena Ruiz

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    I like thinking about & writing about the intersection of ecommerce and analytics to help people sell more things. Success Manager @ PureClarity