Stranger Things Fans Will Eat Up Sarah Gless’ New Typography Article
Typography Secrets in Stranger Things
This piece by Sarah Gless, a designer based in Chicago, regarding the typographical elements within the Stranger Things logo is geared towards an audience of Netflix consumers and fans of the show. The article is well-written and as you read, you can clearly hear and get a sense for the writer’s passion about typography and the show itself as Gless “breaks down its typographic success to three powerful plays: recognition, scale and palette.” Demonstrating her knowledge of the various typefaces and the fact-checked history behind the font also makes her a credible source. Including the vivid, eye-catching colors of Stephen King’s book covers and the large video displaying a clip of the Stranger Things opening draws readers in. This article was clearly readable and flowed smoothly without lingering, the author made their point from the first few sentences as she wrote, “As a person who spends her days trying to effectively communicate with people through design, I recognized another star on the screen: that typography.” It just goes to show how powerful nostalgia is when it comes to connecting with our audience. I really enjoyed reading this piece because at the same time that it was entertaining me, it was informing me and teaching me typographical elements and terminology like “joint,” “arc,” “spine,” and a brief history of the fonts in the spotlight.
“The 1980s revived retro typography from various art periods in a way that brought new meaning to their use. By using them again in 2016, as the Stranger Things team did so brilliantly, we are reminded of the historical power of typography, the transcendental property of design, and the nostalgia that lives forever in our hearts.”