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eGen electric scooter

We’ve been assigned to deliver an MVP design for eGen, providers of new generation electric bicycles and scooters.

Tools: Photoshop, Illustrator, Sketch, Adobe XD

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The Team

Working in the UI team with Ibukun and Ayo, collaborating with the UX team with Andrea, Valentina and Holden.

Key deliverables

A number of deliverables were required for the project, including:

  • Research insight and online survey
  • Personas and scenarios
  • User journey and sitemap
  • Inception design
  • Moodboard
  • Style Tile and Style Guide
  • Iconography and UI Patterns
  • Low and mid-fidelity wireframes (desktop and mobile version)
  • High fidelity mock up
  • Prototype of design(s)
  • A final presentation to the client


  • Review and evolve the brand identity and tone of voice within user experience…
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We’ve been asked to promote a city of our choice representing the brand and campaign in a logo and website, translating the branding and visual identity throughout different marketing collaterals.

On this project I was working on my own taking charge of both UX & UI tasks.

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Design of postcard to promote the capital in few images

The opportunity

I decided to focus on the city of Paris because no place in France is more special than the capital.
Moreover, my passion for arts and culture was calling for its museums and architectural landmarks, with the Louvre in the top most visited art museums in the world.

Tools: Photoshop, Illustrator, Sketch, InVision…

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Re-branding the visual identity of Bloomsbury Beginnings website realising an MVP for a web browser mobile app.

I had already the pleasure to work with Ann in a previous project where I was working in the UX team: you can find the relative case study at this link.

On this occasion we had to implement a new member area on the website, customised around users needs to have access to a dynamic interface.

Tools: Photoshop, Sketch, InVision


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Working in the UI team together with Alex we brought on board all the UI process starting from the UX team’s wireframes.


A number of deliverables where included in this project, here’s a quick…


Elena Lo Piccolo

UX/UI designer in London

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