eGen electric scooter

We’ve been assigned to deliver an MVP design for eGen, providers of new generation electric bicycles and scooters.

Tools: Photoshop, Illustrator, Sketch, Adobe XD

We’ve been asked to promote a city of our choice representing the brand and campaign in a logo and website, translating the branding and visual identity throughout different marketing collaterals.

On this project I was working on my own taking charge of both UX & UI tasks.


Re-branding the visual identity of Bloomsbury Beginnings website realising an MVP for a web browser mobile app.

I had already the pleasure to work with Ann in a previous project where I was working in the UX team: you can find the relative case study at this link.

On this occasion we had to implement a new member area on the website, customised around users needs to have access to a dynamic interface.

Tools: Photoshop, Sketch, InVision


I have been assigned to develop a Mobile App UI Library for a music app named Rewind.

Working in a team of three we needed to deliver three different art directions and then find out the best solution to finalise for this type of product with a deadline of one week.


Photoshop, Illustrator, Sketch, InVision


A number of deliverables where included in this project, here’s a quick breakdown:

  • Design Inception;
  • Moodboard;
  • Style Tile and Style Guide;
  • UI Library;
  • High-fidelity Wireframes.

The Brief

We’ve been contacted by Ann to help her redesign Bloomsbury Beginning website.

The existing website wasn’t being used and it was lacking a clear structure and contents that was relevant for the final user.


I was assigned to create a landing page aiming to promote a typographical specimen with the font Scala.

What’s a type spec?

It’s a functional and creative way of display the typographical elements of design.

The final purpose was to include the typographical specimen in a landing page available for desktop user.

Tools: Photoshop, Illustrator


A number of deliverables where included in this project, here’s a quick breakdown:

  • Design Inception;
  • Affinity Diagram;
  • Moodboard;
  • Low-fidelity Wireframes;
  • High-fidelity Wireframe Landing page.

Design Research

Turning Lives Around

Overview of the project


We’ve been asked to redesign the website of Roundabout: one of the most successful dramatherapy charity in the UK.

To give some additional contest: dramatherapy use a range of theatrical and dramatic techniques whose aims is helping people developing social interaction skills and expressing feelings, providing benefits to a wide range of disadvantaged people.

People with disabilities face constant struggles on a daily basis. This can often lead to them feeling frustrated and isolated. This is especially true when it comes to travel and getting around from place to place.

Accessibility and inclusion are often not sufficient for a persons’ unique needs and they can frequently find themselves stranded.

Together with the UI team we proposed to create an application that puts the unique needs of all persons first and considers individual requirements. In this way people will feel empowered to do the things that they couldn’t do before.

What is the primary purpose…

Elena Lo Piccolo

UX/UI designer in London

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