Tourism Campaign — Paris

Design of postcard to promote the capital in few images

The opportunity

Brief for the Tourism Campaign

Key Deliverables

  • Two initial art direction, pursuing one of them for final presentation
  • Logo Guidelines
  • Typography and colours
  • Imagery and photography
  • Social media and diplay Ads for the website
  • Affinity Diagram
  • Moodboard
  • Style Tiles
  • Style Guide
  • Low fidelity wireframes
  • High fidelity mock up
  • Prototype of design(s)
  • Final presentation

Moodboard

Affinity Diagram

Affinity diagram with key elements and additional info on the user persona
Red sections highlight the elements of the menu while the blues are elements from the affinity diagram that I wanted to include in an additional nav bar

Stile Tile

Research of visual elements: iconography, imagery and typography
Different sketches for the Logo: I brought forward the circled one on the right
Polished logo realised in Illustrator

Low-fi Prototype

Desktop and mobile wireframe with call to action highlights

Design assets

Multiple ads were created in Photoshop and translated in animated gifs with Principle

Final Prototype

Mobile and Desktop prototype on Invision

Conclusions

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