FreedmanThe biggest challenges facing global marketersWhat are the biggest challenges facing global marketers? It’s no small question, and it’s a particularly important one if you work in the…Sep 28, 2020Sep 28, 2020
Freedman10 media channels brands need to try as the world enters a “new normal”2020 marks a turning point in global media history. The coronavirus has brought about a radical increase in the consumption of digital…Sep 28, 2020Sep 28, 2020
FreedmanThe bland brand: 5 ways global marketing is killing your distinctivenessIt’s well established that global marketing — if done well — can lead to increased brand equity, better ROI and steady growth in…Sep 28, 2020Sep 28, 2020