Why We Write

I recently gave a presentation to the Elevator Up team on why we write on our blog. It is an important part of the company and effects a few different areas of the business. It was time to revisit these reasons as a team and all get on the same page. Here’s a bit more into that presentation and, well, why we do write at EU.


First, I want to tell you a little more about my own relationship with writing. Writing has always been a dear part of my life. I got my first diary in 3rd grade and filled it with anecdotes of my family, my 3rd grade frustrations, and my school crushes.

As I continued the practice, my writing became more profound (or at least I’d like to think so.) So profound, that I’ve probably written about 5 autobiographies over the years.

And now it is a part of my daily life. Most mornings, I write while I drink my coffee. For me, it helps me think, be honest with myself, and be more self-aware. Most of the time, I think it’s really fun. Sometimes it’s not as it forces me to wrestle through a thought or emotion. I know that not everyone has such a loving relationship with writing. But I believe it is super important for personal growth as a human.

To back this up, studies have been done about the benefits of writing — How it stretches your vocabulary and IQ, how it sparks creative thinking, how it builds your Emotional Intelligence, and how a regular practice can greatly improve communication skills. Now, for why we write at Elevator Up.


We write for personal development.

Writing helps you grow as an individual and a professional, and helps hone communication skills which are fundamental for your career. Great communication skills are core competencies in the workplace. Specifically at Elevator Up, we are communicating with clients, each other, we’re communicating in person and over technology. When you write, you’re practicing how to connect with your thoughts and then articulate them. You’re having to think deeply about a problem, and then form your own opinion on the matter. You’re having to wrestle with why you think a certain way about a certain thing. And YES that can be hard sometimes! But oh so good for you too. And good for Elevator Up for a few more reasons…

We write for new business. A big reason why companies even have blogs to begin with is because they help drive traffic to a site. This traffic can then be converted into leads. And according to a Hubspot survey, 67% of businesses who blog acquire more customers and 97% of businesses who blog receive more links to their site.

For us, writing for our blog provides our business developer with proof of what we’ve done for new clients. We can write about our projects and the types of problems we have solved for clients in the past. And it is be a great conversation starter (or conversation continuer) as well. We can use articles to touch base with on-going or potential clients — “Hey Dave! our designer just wrote this article and it reminded me of you. How’s problem XYZ coming along?” The content that comes from writing blog articles can boost new business initiatives.

We write for new hires. Seven people out of our ten-person team read our blog during the interviewing process. And now, here they are on our team. It is rare when I talk to an applicant and they don’t bring up our blog. Most applicants look through a few pages worth of articles. For some, our content affirms culture fit for them. (On the flip side, our blog also helps weed people out who are not a good fit. They read to blog and realize, nope not for me.) For others, our articles bring up specific questions about development and project management philosophies and gives me a platform to talk more in depth about who EU is and how we work. Just the other day, we had a PM applicant ask a few specific questions about Joel’s recent series on project and product management.

The content that our writing produces gives applicants an idea of who Elevator Up is as a company, who the team is, how the team thinks collectively, and what the culture is like. Without the stories we share on the blog about who we are, we wouldn’t get as many interested job applicants coming our way. This writing not only attracts the eye of a job applicant but also our community peers.

We write for our community.

Just the other day, a team member sent me an article that Atomic Object wrote about how to set up a conference room AV system. Coincidentally, that is a problem our company has been looking to solve. There are probably a lot of articles out there on this topic, but it’s time consuming to weed out what will work and what won’t. Here, a peer we trust shared how they do it. Whether we know about it or not, we do the same thing for people with our blog.

Just a few weeks ago, Andrew’s post on Flexbox helped someone who was considering using it in a web development project. And, back when I wrote a post about using Trello during the employee onboarding process, one of our peers stopped me at an event to tell me that the article really helped with their own onboarding process.

Ah! Doesn’t that feel good? When you find out you’re helping people? Knowledge sharing is important, and Elevator Up wants to be apart of that in our community. We are helping more people than we think. And when we write consistently, it can build up a company’s reputation as an expert and thought leader in the industry, as sharers of knowledge instead of hoarders of it.


There are many reasons to write. To recap, Elevator Up writes for personal development, to gain new business, to attract new hires, and to contribute to our community. Overall, to be thought leaders and experts in what we do.

Does your company have a blog? What are your reasons for writing?

Tori, Studio Manager at Elevator Up

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