Elfatih Ibrahim Of Maxwell Pharmacy Inc On How To Run An Efficient Business
You’ve wanted to be your own boss for a long time now. You have all the expertise, and you’ve even drawn up a business plan — but actually getting off the ground and running a business is a different story, says Elfatih Ibrahim, the former business owner of Maxwell Pharmacy Inc in New York City.
If you plan to stay in business for a long time, then efficiency is the name of the game. Here are some tips courtesy of Elfatih Ibrahim to be more successful and make daily operations run more smoothly.

Utilize All Forms Of Advertising
Gone are the days when word of mouth was enough to get chosen over your competitors. These days, people go online more often than ever when they’re first searching for a product or service — so if you don’t have a strong online presence, then you need to rethink your strategy.
That means building a website with the right keywords to rank higher in online searches, as well as using social media and even pay-per-click ads to reach a potentially huge digital customer base. Having a variety of ads on different platforms can help you strengthen your brand and the number of potential customers that you reach.
Outsource Tasks You Aren’t Proficient In
When it comes to certain tasks such as tax planning, bookkeeping, and even professional cleaning, Elfatih Ibrahim believes it’s best to know when to bring in outside help.
Trying to do work that’s not part of your core competencies may actually cost you more in the long run, because you’ll be using up time you should be directing towards what you and your staff specialize in.
Automate Processes When Possible
Doing everything manually is not the best use of your time when you’re trying to increase sales and reach more clients. That’s why you should take advantage of software that can track inventory and re-order automatically, and even software that calculates your payroll for you.
In some cases, you can use software that allows you to collaboratively plan meetings and record minutes, as well as share notes for all stakeholders. Speaking of meetings, use online methods when applicable to pull minds together rather than spending on unnecessary travel costs.
On your website, add a section for frequently asked questions to save time from people calling you to answer questions about your services that could easily be found online. Chatbots are another way to automate some customer service functions.
You’ll want to take advantage of web analytics to automatically track where your customers are coming from and the kinds of products and services they’re buying. By tracking customer behaviors and looking at other useful information such as customer feedback, you can adjust spending to better match your offerings with your target market.
While there will be an initial investment in software and possibly training to allow employees to learn the streamlined processes, you’ll certainly notice the benefits and savings it provides in the long run.
Create an Optimal Work Environment
Ensuring a work culture of open communication and inclusiveness is important. But there are other things that can help boost productivity in employees: for example, you can ensure your workspace is kept clean, as indoor air pollution can negatively impact the performance of your staff. Adding living elements such as plants and green walls can help boost mood and naturally clean the air.
As an expert in the pharmaceutical business and former owner of Maxwell Pharmacy Inc, Elfatih Ibrahim knows it takes a lot of hard work to keep a business running efficiently. By following these tips, you can make day-to-day operations less of a chore while boosting your bottom line.
