Eliana PietrasPros and Cons of Unsolicited Influencers: the Case Study of Chili’s and John GoblikonThe concept of an “influencer” is as old as marketing itself. An influencer is simply a person who promotes a product, service, or…May 25, 2022May 25, 2022
Eliana PietrasSaving Big Data: The Role of Public Relations in Data BreachesIn a growing technologically-dependent society, data and its subsequent problems are ubiquitous. Data is constantly being collected and…Mar 22, 2022Mar 22, 2022
Eliana PietrasCSR: Expectations for companies from generations Y and ZThe stats don’t lie: millennials [born 1980–1996] aren’t looking for the same work environments their parents grew up in. Rather than…Mar 19, 2022Mar 19, 2022