The Power of Company Mottoes.
Jean-Louis Gassée

A very good read, Jean.
I guess the big guys think that they can afford making these mistakes because they are universal brands that can take many big hits before they start feeling any damage.
How about my slogan for my new launched web service of first True Music Rating System© called EARs, available now at allmusicrating that says:

~ Quantifying Music Quality to appreciate Music Value ~