Elicia McDonaldinAirtreeThe War For Talent — Our Investment in ReejigMeet the team creating a world with zero wasted talent, passion and potential.Oct 12, 2021Oct 12, 2021
Elicia McDonaldinAirtreePartnering with JaxA crusader for change and an expert at bringing people together: here’s what Elicia had to say about JaxAug 9, 2021Aug 9, 2021
Elicia McDonaldinAirtreeDiligencing your investor — a checklist for foundersWhen you’re raising capital for your company, the diligence process shouldn’t be one-sided.Jul 10, 20192Jul 10, 20192
Elicia McDonaldinAirtreeMy new ventureI’ve been excited to be a parent for as long as I can remember. When I was growing up, if I wasn’t playing backyard cricket with my…May 23, 2018May 23, 2018
Elicia McDonaldWhen SaaS founders shouldn’t be afraid of hiring a sales teamOriginally published in Startup DailyMay 23, 20181May 23, 20181
Elicia McDonaldSales funnel metrics you should be tracking in your SaaS startupOriginally published in Startup DailyMay 23, 20181May 23, 20181
Elicia McDonaldHow to nail your first meeting with an investorEmpower your champion. Jerry Maguire said it best — “Help me, Help you!”May 23, 2018May 23, 2018
Elicia McDonaldinAirtreeWhat sales funnel metrics should you be tracking in your SaaS startup?This is Part 2 of my blog series on enterprise sales, you can read Part 1 hereMar 7, 20183Mar 7, 20183
Elicia McDonaldinAirtreeBringing predictive decision support to the paddock: our investment in FlurosatHere at AirTree, we are always thinking about industries where Australia has a significant competitive advantage in developing world class…Dec 21, 20171Dec 21, 20171
Elicia McDonaldinAirtreeWhen SaaS founders shouldn’t be afraid of hiring a sales teamIn the world of SaaS startups, there seems to be a belief that investors are only interested in self-service sales models. The theory goes…Dec 13, 20171Dec 13, 20171
