The key to making a successful digital product

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I’ve collaborated with an innumerable quantity of designers in the last couple of years. It’s surprising how many of them try to skip User Research in their processes. Developing features without a clear understanding of what problem this product is solving, it’s more often than not, a mistake. The problem is that they distance themselves from what the users need and what the people would potentially love.

I usually hear people say:

Hey, let me put this button here because other apps have something similar or because I have already made the same in other projects

… And this is a bad approach many designers take. …


Treat your clients as partners in the design process

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When you work with clients, more often than not, their high expectations at the beginning of the project don’t match the reality of the final product. This interaction creates friction and nonetheless hurts your business in the long run. Why does that happen again and again?

Many designers tend to put out the client from the design process and they try to keep each stage hidden as something the client shouldn’t know and don’t communicate the advances to the client, and that’s wrong.

You should understand the design of a digital product doesn’t have to be a magic trick in the client’s eyes. They should be part of the design process, to be able to understand each stage and the value that each one contributes to the final product. …


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I want to share with you something that I've learned and helps me to move forward and improve every day.

There are a couple of things that make the difference between a bad or a good designer, and one of them is their fragility.

Many of us think our solution is the only one, and there isn’t another better, then we tend to be very defensive if someone critiques our work, and believe me, that is the first step to be a bad designer.

The good designers aren’t who got married with their own solutions, they get married with the user’s problems. …


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Set a good color palette for a digital product is not only an important task in the design process but also where designers spend a lot of time.

There are some design principles, such as legibility, contrast, harmony, among others, that we should keep in mind to get better results. For that reason, I wanna give you three simple tips that always help me to start setting quickly the color palette of a digital product.

Brand color

The first step is to start choosing two or three colors from the brand guidelines. These colors should define the product and make the target audience feel comfortable and identified. …

About

Eliezer Pujols

I used to design stuff 🎨.

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